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Kristin Harms

Recent Posts

Get Ready for the Great American Smokeout!

Posted by Kristin Harms

Nov 2, 2018 11:04:58 AM

2018 Great American Smokeout

For more than 40 years, the American Cancer Society has hosted the Great American Smokeout on the third Thursday of November. The Great American Smokeout is an opportunity for smokers to commit to healthy, smoke-free lives – not just for a day, but year round.

This year, the Smokeout is on Thursday, November 15th. Encourage your patients and clients to quit by downloading or ordering free patient materials from the California Smokers' Helpline. Our popular Top 10 Tips for Quitting Smoking flyer is now available for download as a poster, and our rack cards and wallet cards for pregnant smokers and parents of children 0-5 are now back in inventory.

Order Materials Now!


 

This is Not Your Father’s Tobacco Use Problem

Posted by Kristin Harms

Sep 4, 2018 12:18:58 PM

By April Roeseler, BSN, MSPH, Branch Chief
California Tobacco Control Program
California Department of Public Health

CATobaccoFactsFigures2018 CoverThe tobacco epidemic has evolved considerably since the first Surgeon General’s Report on Smoking and Health released back in 1964. As depicted by California Tobacco Facts and Figures 2018, the tobacco use problem has morphed from being all about cigarettes to a diverse group of tobacco product categories that includes cigarettes; chew and snus tobacco; cigarillos and little cigars; hookah; and a variety of electronic smoking devices. The latter category includes cig-a-likes, refillable tanks, and an explosion of devices that look like USB flash drives, lip-gloss, or pens. Coinciding with the diversification in electronic smoking devices is an exponential growth in flavored tobacco products; the number of flavors these products come in more than doubled from 2014 to over 15,500 flavors today. Flavored tobacco products are driving youth experimentation; more than 80 percent of youth who ever used a tobacco product reported that their first product was flavored.

Download Now!

Dramatic shifts in tobacco marketing have also occurred. Beginning in the 1970s, federal legislation, lawsuits, and regulations severely restricted the ability of tobacco companies to use television, radio, billboards, print, sponsorship, and cartoon characters to sell their products. As these restrictions mounted, tobacco companies moved their marketing attention to the unregulated retail environment.10 Direct mail coupons, in-store price promotions, retailer incentives, and other in-store advertising dominated tobacco company marketing expenditures. By 2011, nearly 90 percent of tobacco industry marketing expenditures were directed towards retail price promotion and price discounting strategies.

The latest tobacco marketing leverages social media and exploits social influencers, including teens, to peddle tobacco products through YouTube product reviews, Instagram, and tweets. This shift from static marketing channels to dynamic social platforms is ubiquitous, and exists in a shadowy online environment, which makes tracking and analyzing tobacco marketing more complex and reliant on big data systems to capture and analyze tobacco marketing and promotions. The giant foothold (54.6 percent of market share) that JUULs gained in a two-year period, within the electronic smoking device product category, illustrates the power of digital and social media to influence tobacco product use without relying on traditional media channels.

So why does the proliferation of tobacco product categories and shifts in tobacco marketing matter? California Tobacco Facts and Figures 2018 presents a troubling picture of teen tobacco use. The data show that while teen cigarette smoking in 2016 is low (4.3 percent), overall tobacco use among teens is stagnant. In 2016, overall teen tobacco use rate (13.6 percent) is comparable to cigarette smoking rate in 2010 (13.8 percent). The proliferation of tobacco product categories, flavored products, and the evolution in tobacco marketing appear to be fueling teens switching from traditional cigarettes to a new generation of tobacco products. A rapid public health response to the evolving tobacco product marketplace is needed to prevent the next generation of youth from a lifelong addiction to nicotine.

California Tobacco Facts and Figures 2018 also documents that while adult cigarette smoking in California is on a downward spiral, highly vulnerable population groups including those with psychological distress, persons with disabilities, low income, and low educational attainment continue to have very high rate of cigarette use. Additionally, African Americans, American Indians, certain ethnic-specific Asian (e.g. Korean, Vietnamese) males, gender and sexually diverse groups, and rural populations have very high rate of smoking. Conversely, White and Hispanic/Latino groups have a lower smoking rate than some groups, but they comprise a very large portion of California’s overall smoking population which makes addressing tobacco use in these groups important too (see Figure 4, Adult cigarette smoking rate and number of smokers in California by demographics, 2015-16).

The size and diversity of California’s smoking population indicates that helping current tobacco users beat their addiction to nicotine is going to require an intensive effort. Simply applying those strategies that got us this far, is not sufficient to get us over the goal line. It is going to take more intensive support to help these vulnerable populations quit for good. One important place to focus our efforts is to ensure that health and behavioral health care systems identify and treat nicotine addiction as a standard of care for all patients - without regard to the initial encounter.

It’s time to “wake-up,” this is not our father’s cigarette-pack-a-day problem. Ending tobacco use in California is going to require a lot of work, across all sectors. The California Tobacco Control Program hopes that the data in this report will be used to focus resources and build the momentum needed to get the job done.


 

Free Webinar: Vaping & Ecigs among Behavioral Health Populations

Posted by Kristin Harms

Aug 30, 2018 2:54:44 PM

Mods_and_handmadeDate

Wednesday, September 12, 2018, at 11:00 am to noon PDT

Speakers

Judith (Jodi) Prochaska, PhD, MPH
Associate Professor of Medicine, Stanford University

 

Webinar Objectives

  • Describe the use rates of vaping and ecigs among behavioral health populations
  • Review the extant of research on vaping and ecigs among behavioral health populations
  • Identify research needs to inform clinical practice guidelines regarding vaping and ecigs in behavioral health populations

Register Now!


 

California Smokers' Helpline & Stater Bros. Super Rx Pharmacies Partner to Help Smokers Quit

Posted by Kristin Harms

Jul 2, 2018 11:02:00 AM

Pharmacist-Patient-ImageSan Bernardino, California (July 9, 2018) – To help smokers overcome nicotine addiction, Stater Bros. Super Rx Pharmacies will provide NRT (Nicotine Replacement Therapy) to qualifying individuals. NRT can be provided without a physician’s prescription due to California law (Senate Bill 493) which includes a protocol that allows pharmacists to prescribe NRT just as physicians do. NRT is covered by most insurance and a prescription can be coordinated at one of the 24 local Stater Bros. Super Rx Pharmacies. For a list of Stater Bros. Super Rx Pharmacy locations, visit staterbros.com.

In collaboration with the California Smokers’ Helpline, Stater Bros. Pharmacists will also assist customers by providing referrals to the free, evidence-based smoking cessation services available from the California Smokers’ Helpline. Upon referral, the California Smokers’ Helpline will call patients to offer free telephone counseling, self-help materials, and referral to local cessation resources. Services are available in multiple languages including English and Spanish.

“We are pleased to work in collaboration with California Smokers Helpline to provide assistance to individuals seeking to overcome nicotine addiction,” stated Pete Van Helden, Stater Bros. CEO.

“The California Smokers’ Helpline applauds the efforts of Stater Bros. Super Rx Pharmacies to increase patient access to nicotine replacement therapy, an evidence-based strategy for helping smokers quit,” stated Shu-Hong Zhu, Ph.D., Director of the Helpline and Professor of Family Medicine and Public Health at the University of California, San Diego.

Stater Bros. Super Rx Pharmacy is committed to offering healthy living programs for its customers, such as FREE prenatal vitamins to expectant mothers during the upcoming month of May which is “Pregnancy Awareness Month”. Recently, Stater Bros. Super Rx Pharmacies improved their $4/$10 generic program by offering additional tiers. These tiers consist of an $8 and $12 offering and bring over 350 commonly prescribed medications to the program in order to add value for their customers.

About California Smokers’ Helpline

The California Smokers’ Helpline (1-800-NO-BUTTS) is a free statewide quit smoking service, operated by the University of California San Diego and proven in clinical trials to double a smoker’s chance of success. The Helpline offers self-help materials, referral to local programs, and one-on-one, telephone counseling in multiple languages including English, Spanish, Cantonese, Mandarin, Korean, and Vietnamese. Specialized services are also available for teens, pregnant women, and tobacco chewers as well as for friends and family members of tobacco users. New services include online chat, a texting program, and a mobile app. For more information, visit www.nobutts.org.

About Stater Bros. Markets

Stater Bros. was founded in 1936 in Yucaipa, California, and has grown steadily through the years to become the largest privately owned Supermarket Chain in Southern California and the largest private employer in both San Bernardino County and Riverside County. The Company currently operates 171 Supermarkets, and there are approximately 18,000 members of the Stater Bros. Supermarket Family. Since 2008, Stater Bros. and Stater Bros. Charities have contributed more than $80 million in food and funds to local Southern California communities. For more information, visit staterbros.com.

Contact Information

Marisa Kutansky
Director of Communications
Stater Brothers
P.O. Box 150
San Bernardino, CA 92402
(909) 733-5038

New Provider Toolkit: Special Services for Special People

Posted by Kristin Harms

Jun 25, 2018 3:54:02 PM

The California Smokers’ Helpline and its training and technical assistance arm, the Center for Tobacco Cessation, are pleased to provide this free Provider Toolkit, Special Services for Special People, which includes a webinar recording presented by Sharon Cummins, PhD, and patient fact sheets.

Download Now!

Overview

First-5-Family-rev-1Pregnant women and parents of young children are very important people with a big responsibility—keeping their children safe and healthy. The California Smokers’ Helpline offers free help to quit smoking to any resident of California, including special services just for pregnant women. With funding from First 5 California, the Helpline also offers free nicotine patches to qualified callers who are pregnant or have children ages 0 to 5.

Sharon Cummins, PhD, Director of Research and Evaluation for the California Smokers’ Helpline, will discuss the importance of helping pregnant women and parents of young children quit smoking. She will also talk about the Helpline’s free resources for First 5 audiences including our evidence-based telephone counseling, specialized counseling protocol for pregnant women, nicotine patches, and patient materials for health professionals.

Toolkit Contents

  • Webinar recording and slide deck: Special Services for Special People
  • Patient Fact Sheets: Quitting Smoking While Pregnant & Staying Smoke-Free After Your Baby is Born

Presenter

Sharon Cummins, PhD
Director of Research and Evaluation
California Smokers' Helpline

Sharon_photoSharon Cummins, Ph.D. is an Assistant Professor in the Department of Family Medicine and Public Health at the University of California, San Diego. She has worked in tobacco control for over 20 years and is currently the Director of Research and Evaluation at the California Smokers’ Helpline and faculty for the Center for Tobacco Cessation, both operated through the UCSD Moores Cancer Center. Trained as a clinical psychologist, she maintained a clinical practice for 14 years.

Since joining the Helpline in 1996, Dr. Cummins has been highly involved with developing clinical interventions and testing them through large, randomized trials. Her current research interests include interventions for high-risk populations, such as pregnant women, smokers with co-morbid substance abuse and depression or other mental health issues, and the impact of emerging products (e.g., e-cigarettes) on smoking initiation among teens and smoking cessation among adults. 


 

Free Webinar: Special Services for Special People

Posted by Kristin Harms

May 31, 2018 11:43:18 AM

The California Smokers’ Helpline and its training and technical assistance arm, the Center for Tobacco Cessation, are pleased to host this free webinar on Wednesday, June 13th from noon to 12:30 pm PST, Special Services for Special People.

Webinar Overview

First-5-Family-rev-1Pregnant women and parents of young children are very important people with a big responsibility—keeping their children safe and healthy. The California Smokers’ Helpline offers free help to quit smoking to any resident of California, including special services just for pregnant women. With funding from First 5 California, the Helpline also offers free nicotine patches to qualified callers who are pregnant or have children ages 0 to 5.

Sharon Cummins, PhD, Director of Research and Evaluation for the California Smokers’ Helpline, will discuss the importance of helping pregnant women and parents of young children quit smoking. She will also talk about the Helpline’s free resources for First 5 audiences including our evidence-based telephone counseling, specialized counseling protocol for pregnant women, nicotine patches, and patient materials for health professionals.

Register Now!

Presenter

Sharon Cummins, PhD
Director of Research and Evaluation
California Smokers' Helpline

Sharon_photoSharon Cummins, Ph.D. is an Assistant Professor in the Department of Family Medicine and Public Health at the University of California, San Diego. She has worked in tobacco control for over 20 years and is currently the Director of Research and Evaluation at the California Smokers’ Helpline and faculty for the Center for Tobacco Cessation, both operated through the UCSD Moores Cancer Center. Trained as a clinical psychologist, she maintained a clinical practice for 14 years. Since joining the Helpline in 1996, Dr. Cummins has been highly involved with developing clinical interventions and testing them through large, randomized trials. Her current research interests include interventions for high-risk populations, such as pregnant women, smokers with co-morbid substance abuse and depression or other mental health issues, and the impact of emerging products (e.g., e-cigarettes) on smoking initiation among teens and smoking cessation among adults. 


 

New Web-Based Patient Referral Interface

Posted by Kristin Harms

Apr 23, 2018 12:05:06 PM

Easier to Use Referral Interface

Web-Based-Referral-Screen-ShotThe California Smokers' Helpline is pleased to announce it's new interface for our free web-based referral service. Based on feedback we have received from referring providers, the interface has been revised to make it easier to search for your organization, submit multiple referrals, and track referrals by individual health professional.

The service offers busy health professionals a quick and easy method for referring their patients and clients who smoke to the Helpline's free, evidence-based tobacco cessation services, available in multiple languages.

  • Existing Customers: If your organization is already registered with the service, it is just a matter of searching for and finding your organization and then submitting patient referrals as before.
  • New Customers: If your organization is new to the service, you may register by clicking the button below. Organizations wishing to refer Asian language patients only may register here.

Get Started Now

Benefits of Web-Based Referral

  • Quick, easy, and convenient to use
  • Email confirmation issued when referral has been received
  • Once a referral is received, a Helpline representative will make the first attempt to call the patient within 24 hours, and then make five more attempts over the following two weeks
  • Aggregate reports of referral disposition available upon request

Why Refer Patients to the Helpline?

Asking and advising patients to quit is not just good patient care—it can increase the chance that a smoker will make a quit attempt. And studies have shown that smokers who use Helpline counseling are twice as likely to quit as those who don’t.

According to the U.S. Public Health Service Treating Tobacco Use and Dependence: Clinical Practice Guideline, 2008 Update, “Telephone quitline counseling is effective with diverse populations and has broad reach. Therefore, both clinicians and health care delivery systems should ensure patient access to quitlines and promote quitline use.”

Thank you for referring your patients and clients to the California Smokers' Helpline. We hope this new interface makes it easier for you to do so!


 

SCLC Celebrates 15 years with FREE Continuing Education

Posted by Kristin Harms

Mar 22, 2018 11:55:20 AM

SCLC Birthday Feature.jpg

In celebration of it's 15th Anniversary, the Smoking Cessation Leadership Center is giving away FREE continuing education (CME and CE) for a limited time, for two webinar collections: 2016 & 2017 recorded webinars.

Use the discount code SCLC@15 to waive the $65 fee.

2017 Webinar Collection

This Collection of recorded webinars from SCLC includes all 10 webinars released during 2017, for a total of 13.50 CE credits. Topics include lung cancer screening, engaging health professionals, state and community approaches to tobacco control, quitlines, behavioral health, smoking mothers, cessation efforts in public housing community health centers, smokeless tobacco, behavioral health/public health partnerships, young adult smokers, and tobacco harm reduction. For more information and to register for this collection, click here.

2016 Webinar Collection

This Collection of recorded webinars from SCLC includes all nine webinars released during 2016, for a total of 14.0 CE credits. Topics include social smoking among young adults; social media interventions for cessation; tobacco use among African-Americans; pharmacotherapy; tobacco use among the homeless; smokers with mental health conditions; thirdhand smoke; and example smoking cessation programs from Kaiser Permanente and the Truth Initiative. For more information and to register for this collection, click here.

Note: You are still able to take an individual webinar if you wish, however payment will be due to receive the CE credit. If you register for a Collection, it will be complimentary, and you don’t have to take all of the webinars in the Collection to receive credit.


 

Celebrate the Helpline's 25th Anniversary!

Posted by Kristin Harms

Nov 16, 2017 11:48:52 AM

FOR IMMEDIATE RELEASE

CONTACT:
Cristina Samiley
213-335-5570

 THE CALIFORNIA SMOKERS’ HELPLINE CELEBRATES 25 YEARS OF HELPING CLIENTS BREAK FREE FROM TOBACCO

Helpline services have helped more than 800,000 Californians
with method proven to double likelihood of successfully quitting

Anniversary Book Banner 236x288.jpgSAN DIEGO (November 16, 2017) – Today, the California Smokers’ Helpline, the nation’s first statewide smoking quitline, is marking its silver anniversary by announcing plans to support more Californians quit smoking for good.  Over the next few years, the Helpline will add more counselors, expand outreach to healthcare providers, introduce new protocols to better serve those with mental health conditions, and release a new version of its well-received app to help even more people quit smoking in a way that works for them.

These expansions were developed as part of a multifaceted approach to build the Helpline’s capacity and provide additional options to assist even more Californians quit tobacco.  “We planned these expansions so the California Smoker’s Helpline can stay ahead of our clients’ needs, and to ensure we can help more people reach their quit goals in a manner that’s most effective for them,” said Shu-Hong Zhu, PhD, director, California Smokers’ Helpline.  The Helpline’s research-based protocol has been proven to double a person’s likelihood of quitting for good.

The California Helpline was launched in 1992 as an experiment, but by 2002, every state in the nation had adopted similar telephone quitline services.  The Helpline has provided free and confidential telephone counseling services to more than 800,000 Californians, an average of 32,000 clients a year. The typical caller is about 50 years old, but clients have included some as young as 14. Quitting assistance is offered in English, Spanish, Mandarin, Cantonese, Vietnamese and Korean, as well as TDD, all from highly trained and caring counselors.  Chat services are also available, as well as a text messaging program.

“The Helpline’s dedicated counselors are clients’ supportive partners in their quit process,” said Dr. Zhu.  “While we use the same research-proven method with each client, conversations and interactions are always shaped to address each person’s specific needs, questions and goals.  Our counselors are a critical part of our success.”

As part of its anniversary, the California Smokers’ Helpline is showing the positive impact of quitting tobacco through the release of a touching video that shares the story of one of its now tobacco-free clients, Antonio. He credits the support of the Helpline with successfully quitting and remaining smoke-free. “I have been smoke-free for five years.  The calls from 1-800-NO-BUTTS were a big part of my recovery from smoking.”  Antonio’s story can be seen at https://www.nobutts.org/25yearsofquitting.

California’s smoking rate is the second lowest in the nation.  However, even with that achievement, tobacco use remains the number one cause of preventable death and disease in the state.   Approximately 40,000 Californians die each year from tobacco-related illnesses.  More information about the California Smokers’ Helpline is available at www.nobutts.org or 1-800-NO-BUTTS.

GENERAL FACTS ON THE CALIFORNIA SMOKERS’ HELPINE CLIENTS

Approximately 57% of Helpline clients are female, and 42% are male.  More than half of clients are between the ages of 45 and 64, and more than a quarter are between 25 and 44. 

DEMOGRAPHIC BREAKDOWN OF CALIFORNIA SMOKERS’ HELPINE CLIENTS

Community

% of Helpline Clients

% in California that Smoke

American Indian

1.0%

24.2%

Asian American/Pacific Islander

5.5%

8.6%

Black/African American

17%

20.7%

Hispanic Latino

16.3%

11.5%

White/Caucasian

49.8%

13.0%

LBGT

6.8%

18.1%*

*Smoking prevalence is 13.1% for heterosexual California adults.

About the California Smokers’ Helpline

The California Smokers’ Helpline is a free, evidence-based, telephone counseling program for quitting smoking, proven in clinical trials to double a smoker’s chance of successfully quitting. Services are available in English, Spanish, Chinese, Korean and Vietnamese and include telephone counseling, self-help materials, chat, text messaging program, and mobile app. Specialized services are available for teens, pregnant smokers, and tobacco chewers. Free nicotine patches are available to smokers who are pregnant, have children ages 0 to 5, or who speak Asian languages. The California Smokers’ Helpline can be reached at 1-800-NO-BUTTS or at www.nobutts.org, and on Facebook at https://www.facebook.com/nobutts.org.  All services can be reached at:

English: 1-800-NO-BUTTS (1-800-662-8887)
Chinese: 1-800-838-8917
Korean: 1-800-556-5564
Spanish: 1-800-45-NO-FUME (1-800-456-6386)
Vietnamese: 1-800-778-8440
Tobacco Chewers: 1-800-844-CHEW (1-800-844-2439)

Order Top 10 Tips Flyers for the Great American Smokeout

Posted by Kristin Harms

Oct 31, 2017 11:42:37 AM

Top10TipsFlyer_Eng-Span_2017_600px.jpgWith the Great American Smokeout coming up on November 16th, now is a good time to order our popular Top 10 Tips to Quit Smoking flyer, availalble free of charge and shipping from the California Smokers' Helpline.

This 2-sided flyer features qutting tips from Helpline counselors--in English on one side and Spanish on the other.

Order Now!

Quit attempts are vitally important to population-based cessation as most tobacco users must try repeatedly to quit before they succeed. Fortunately, 70% of smokers say they want to quit. And, asking and advising a patient to quit can actually double the chance that he or she will try. 

So, encourage your patients and clients to make a quit attempt and provide them with our Top 10 Tips to Help Smokers Quit flyer. For smokers who need additional support, refer them to 1-800-NO-BUTTS (1-800-662-8887) or to our online registration form for free help and a plan to quit.


 




About this Blog

The California Smokers' Helpline offers free, evidence-based tobacco cessation services in multiple languages to help smokers quit. We also offer free training and resources to health professionals to increase their knowledge and capacity for tobacco cessation.

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Contact Us

For more information about our free training and resources for health professionals, please contact the Helpline Communications Department at (858) 300-1010 or cshoutreach@ucsd.edu.

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