In April 2013, the Centers for Disease Control and Prevention (CDC) launched a continuation of its groundbreaking national tobacco education campaign to increase awareness about the negative health effects caused by smoking and secondhand smoke exposure and to encourage smokers to quit. The campaign, Tips From Former Smokers, features former smokers who have experienced smoking-related diseases at a relatively young age. The ads, which first aired in 2012, have been highly effective in motivating smokers to quit, with calls to the toll-free 1-800-QUIT-NOW quitline (1-800-784-8669) more than doubling compared with the same 12-week period in 2011.
As part of the this year’s Tips campaign, CDC has partnered with five medical societies (American Medical Association, American Academy of Pediatrics, American Academy of Family Physicians, American College of Physicians, and American Congress of Obstetricians and Gynecologists) to support a new initiative called “Talk With Your Doctor,” which encourages smokers to talk with their health care providers about quitting. From May 27th through June 2nd, select Tips From Former Smokers television ads as well as digital and online ads will feature the following tagline: “You Can Quit. Talk With Your Doctor for Help.” The goal of this initiative is to engage health care providers and encourage them to use the Tips campaign as an opportunity to talk with their patients who smoke about quitting. The initiative can also serve as a reminder for smokers to talk with their health care providers about effective methods to help them quit.
"Physicians play an important role in helping patients take steps to improve their health,” said Tim McAfee, MD, MPH, director of the Office on Smoking and Health at CDC, and a primary care physician. “Patients with tobacco dependence should be identified and treated in the same way that patients with diabetes, hypertension, or other health issues are identified and treated. We hope that this initiative provides a conversation starter for physicians to proactively talk with their patients about how they can quit smoking.”
The California Smokers' Helpline urges health systems and health professionals throughout the state to utilize these free resources to promote cessation to their patients and clients. Click on the links below for more information and resources to share with your patients:
Campaign Overview
Campaign Download Center
General Campaign Resources
New Free Resource from the California Smokers' Helpline!
Want to know the real stats on tobacco dependence? Want to know specific clinical practice guidelines on the most effective types of treatment? Tune in to learn keys to success in helping your patients live longer and healthier lives.
Title: Tobacco Use and Dependence: How Nurses Can Save Lives
Date: Tuesday, April 23, 2013 from 4:00 – 5:00 pm PDT
Speakers
Linda Sarna, RN, PhD, FAAN, AOCN, Professor and Lulu Wolf Hassenplug Endowed Chair at the UCLA School of Nursing and Chair of the UCLA Academic Senate, is internationally recognized for her work promoting nursing involvement in tobacco control. She is the co-editor of Advancing Nursing Science in Tobacco Control, 2009 volume of the Annual Review of Nursing Research. She was the Principal Investigator for the first ever national program to help nurses quit smoking and to promote the role of nurses in tobacco control. She was the lead investigator on an analysis of 27-year smoking trends of participants in the Nurses’ Health Study. She also led a team of investigators in the examination of national smoking trends among healthcare professions. Dr. Sarna’s translational research, including projects funded by the Centers for Disease Control and Prevention, aim to increase nursing interventions with hospitalized patients who smoke, using web-based educational program and resources. She holds the honor of Visiting Professor, Anhui Medical University, Hefei, Anhui Province, China, the first nurse so appointed to this position. Dr. Sarna has received distinguished recognition for her scientific contributions from the Oncology Nursing Society as the 2008 Distinguished Research Professor. She has collaborated with national and international nursing organizations on policies related to nurses and tobacco control. She was a member of The Joint Commission Task Force which provided advice about testing improved interventions for helping smokers quit.
Stella Bialous, RN, MScN, DrPH, FAAN, President, Tobacco Policy International, is internationally recognized for her work promoting nursing involvement in tobacco control and research on tobacco control policy. She has published extensively in the field. She is the co-editor of Advancing Nursing Science in Tobacco Control, 2009 volume of the Annual Review of Nursing Research. She was a senior consultant on the Tobacco Free Nurses (TFN) initiative, funded by The Robert Wood Johnson Foundation, the first ever national program to help nurses quit smoking and to promote the role of nurses in tobacco control. This program inaugurated the award winning TFN website. She collaborated with Dr. Linda Sarna on an analysis of 27-year smoking trends of participants in the Nurses’ Health Study. Additionally, Drs. Bialous and Sarna examined national smoking trends among health care professions from data from the 2003 and 2006/2007 Tobacco-Use Supplement Current Population surveys. She is also a senior consultant on several of Dr. Sarna’s translational research, including projects funded by the Centers for Disease Control and Prevention, to increase nursing interventions with hospitalized patients who smoke, using web-based educational program and resources. She is a co-investigator on best practices for capacity building of nurses internationally, with projects in China, the Czech Republic, and Poland. Additionally, she is a senior consultant for the World Health Organization Tobacco Free Initiative. Dr. Bialous received the 2012 Distinguished Merit Award from the International Society of Nurses in Cancer Care for her contributions for the advancement of cancer nursing practice. She has collaborated with national and international nursing organizations on policies related to nurses and tobacco control.
Registration: Click here.
Continuing Education: This is a Gannett Education CE event. Participants who attend the webinar and complete the post-test and evaluation survey will earn: Registered Nurses: 1.0 contact hour. For more information, click here.
The California Smokers' Helpline and the Center for Tobacco Cessation are partnering with Nurse.com in promoting and delivering its educational 2013 Tobacco-Free California Educational Series. For a complete list of the webinars and campaign offerings please visit http://topics.nurse.com/nobutts. For more information contact Kirsten Hansen at k3hansen@ucsd.edu or 858-300-1012.
This material made possible by funding from the California Department of Public Health.
The California Smokers' Helpline is pleased to offer the first recorded CE webinar and companion e-Book of our 2013 Tobacco-Free California Educational Series, sponsored by the California Smokers' Helpline in partnership with Nurse.com, and with funding from the California Department of Public Health.
The series consists of three free, CE webinars and companion e-books designed to educate nurses, nurse leaders, health system administrators, and health care providers throughout California about the importance of treating tobacco use among patients. Click here to download the following free resources now:
- In this recorded webinar, A Change From Within: Creating Synergy to Support Tobacco Cessation, Sarah Planche, MEd and Rob Adsit, MEd.discuss how administrators, nurse leaders and nurse educators can work together to increase delivery of tobacco dependence treatments, quit attempts and successful smoking cessation.
- Our e-Book, Tobacco Free California: A Guide for Health Systems and Health Care Providers, provides information about tobacco use and cessation in California, the importance of quit attempts, and the role of health systems and health care providers in tobacco use treatment.
Our hope is to increase awareness about the free, evidence-based, smoking cessation services offered by the California Smokers’ Helpline, and to motivate every nurse, health professional, and health system throughout California to identify and treat every tobacco user who wants to quit.
This material made possible by funding from the California Department of Public Health.
Funded by the California Department of Public Health
As the New Year approaches, now is the time to get ready for your patients and clients who are thinking about quitting in the new year. Following are a few ideas to give your patients and clients a healthy start to the new year!
Post a Banner Ad to Your Website
The Helpline offers free web banners in English and Spanish and a variety of sizes. Click here to download the banners now.
Offer 10 Tips to Help Smokers Quit
Counselors from the California Smokers' Helpline provide their Top 10 Tips for quitting successfully. Flyers are available in English, Spanish, Korean, Vietnamese, Traditional Chinese, and Simplified Chinese. Click here to download the flyers now.
Order Free Promotional Materials
If you work in California, click here to order additional Helpline promotional materials free of charge and of shipping.
Persons with mental illnesses die up to 25 years earlier and suffer increased medical co-morbidity. They often die from tobacco-related diseases.
A growing body of research shows that smokers with co-occurring psychiatric and/or addictive disorders want to quit, are able to quit, and quitting does not threaten their recovery.
With this knowledge, behavioral health and primary care providers can encourage and help their patients with mental illness and/or substance use disorders to quit smoking.
The purpose of this course is to provide mental health and substance use disorder providers and counselors with the knowledge, skills and confidence necessary to assess and treat tobacco dependence in smokers with co-occurring psychiatric and/or addictive disorders.
Course Objectives
At the conclusion of the course, participants should be able to:
1. Describe population-based trends of tobacco use among smokers with co-occurring mental health and/or substance abuse disorders.
2. Recognize and counter the factors in mental health and addiction treatment settings that have served to maintain tobacco use in populations with mental health and/or substance use disorders.
3. Identify and implement evidence-based treatment for treating tobacco dependence.
Accreditation
The University of California, San Diego School of Medicine is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.
AMA: The University of California, San Diego School of Medicine designates this enduring, online course for a maximum of 2 AMA PRA Category 1 Credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
APA: (Full attendance is required): The University of California, San Diego School of Medicine, Department of Psychiatry is approved by the American Psychological Association to sponsor continuing education for psychologists. The University of California, San Diego School of Medicine, Department of Psychiatry maintains responsibility for this program and its content.
BBS: Course meets the qualifications for 2.0 hours of continuing education credit for MFTs and/or LCSWs as required by the California Board of Behavioral Sciences. (UCSD Provider Number PCE 683).
BRN: For the purpose of recertification, the American Nurses Credentialing Center accepts AMA PRA Category 1 Credits™ issued by organizations accredited by the ACCME. For the purpose of relicensure, the California Board of Registered Nursing accepts AMA PRA Category 1 Credits™ (report up to 2.0 hours of credit and list “CME Category 1” as the provider number).
NAADAC: UC San Diego Continuing Medical Education is approved by the National Association of Alcohol and Drug Abuse counselors to provide continuing education for NAADAC certified counselors. This course is approved for up to 2.0 credits. (NAADAC approved provider #849).
Pharmacotherapy is usually a small part of a presentation on smoking cessation, but this free webinar will devote an hour to answering your questions and providing the latest recommendations. Even if you are not in a position to prescribe, this webinar will provide important information for you to share with your patients/clients.
DATE: Wednesday, December 5, 2012
TIME: Noon to 1:15 pm Pacific Standard Time (PST)
SPEAKER: Frank Vitale, MA is the National Director of the Pharmacy Partnership for Tobacco Cessation, which is dedicated to creating and disseminating tools and trainings to help pharmacists become involved in cessation counseling. Frank has worked in the field of smoking cessation since 1987 and, in addition to his current work, has conducted cessation research, counseled individuals and groups, and developed online courses.
For more information, please contact Kirsten Hansen at
k3hansen@ucsd.edu or (858) 300-1012.
The Asian Smokers' Quitline (www.asiansmokersquitline.org), an extension of the California Smokers' Helpline, is now offering free nationwide telephone assistance for Chinese-, Korean-, and Vietnamese-speakers who want to quit smoking.
We invite our California partners to join us for a free webinar about the additional services available through the Asian Smokers' Quitline, which are funded by the Centers for Disease Control.
DATE: Friday, November 16, 2012
TIME: 10:00 - 11:15 am PST
SPEAKERS: Shu-Hong Zhu, PhD, Principal Investigator, California Smokers' Helpline and Joann Lee, DrPH, Project Manager, Asian Quitline
TOPICS
- Asian Helpline efficacy and usage data
- Proxy callers (friends and family members of smokers)
- Nicotine replacement therapy (NRT) patch coverage
REGISTRATION: Click here to register
FOR MORE INFORMATION: Please contact Joann Lee at Jol015@ucsd.edu or 858-300-1023.
Shu-Hong Zhu, PhD, principal investigator for the California Smokers’ Helpline (www.nobutts.org) today commemorated the Helpline’s 20th anniversary.
In 1992, the Helpline, also known as 1-800-N0-BUTTS, became the first in the nation to offer free, telephone-based services for tobacco users wanting to quit. The Helpline has served as a model for similar services that are now available in all 50 states.
“For two decades, the California Smokers’ Helpline has enabled smokers across the state to take charge of their health and become tobacco-free,” said Zhu. “We have come a long way in reducing the number of smokers in California. We have the second-lowest rate in the country, but we have more work to do. This is a proven service that doubles people’s chances of successfully quitting, and we want to make sure people know about it.”
Currently, there are about 3.6 million smokers in California. The estimated cost of smoking in California is nearly $16 billion annually, more than $3,000 per smoker per year.
Since its debut in August 1992, the California Smokers’ Helpline has provided free, personalized and confidential services to more than 600,000 Californians from diverse communities throughout the state. Quitting assistance is provided in English (800-NOBUTTS), Spanish (800-45-NO-FUME), Korean (800-556-5564), Vietnamese (800-778-8440), and Mandarin and Cantonese (800-838-8917).
“The fact that so many Californians have called for help shows how badly people want to quit,” said Christopher Anderson, program director for the Helpline. “When you see a person who’s still smoking, despite all the information about negative health effects, you might think they don’t want to quit. But, more often than not, they just don’t know how to go about it or don’t feel confident in their ability to quit. We help them come up with a plan and stick to it.”
A free tip sheet for smokers, Top 10 Tips to Help Smokers Quit, is available in which Helpline counselors provide their top 10 tips for quitting successfully. “Quitting smoking can feel like an overwhelming task,” said Dr. Gary Tedeschi, clinical director of the Helpline. “If you break it down into smaller steps it starts to seem more doable.” The tip sheet is available in English, Spanish, Chinese, Korean, and Vietnamese.
The Helpline is funded by the California Department of Public Health and by First 5 California.